Corporate Media, Regulation and Taking Back The Media

In the readings below you can find a good summary of the ideas that we have been debating in class around the organization of media systems, their ability to serve the public good and the resistances to regulation. Many of you have encountered these ideas in your other media studies classes but this is as good a moment as any to go over them in the systematic manner in which these readings do. LINKS ARE NOW FIXED

McChesney, Corporate Media and the Threat to Democracy
Sanders, "Why Americans Should Take Back The Media"
Spence et al, "The Business of the Media and the Business of the Market"
Anthology of articles from The Future of the Media

Bonus: After yesterday's screening follow this link and take the BBC's Silvio Berlusconi Birthday Quiz. After all it was his birthday yesterday. Then you can watch Lloyd Kaufman on media consolidation below.

New Media: Gaming

Pac-Man Skull

These are two articles on videogames and their history. Use them in conjunction with the screening of Game On: The Unauthorized History of Video Games screened in class.

Bolter & Grusin, "Computer Games" (from Remediation)
P. David Marshall, "Playing Game Cultures: Electronic Games"

Super Mario 25th Anniversary

Media Law and Codes of Ethics

Here is the link for Poynter's Online Media Law short course. The readings on media reform will be posted tomorrow evening. Below you can also find two Codes of Ethics, one for Journalists and one for Marketers. Please be ready to discuss these in class on Tuesday along with the other readings.


The Poynter course is at: http://tinyurl.com/39ejw9x
Journalism Code of Ethics: http://tinyurl.com/ylfb554
Marketers Code of Ethics: http://tinyurl.com/yktg9pq

Text and Context: Political Economy & Reception

Janice Radway, "Women Read The Romance: The Interaction of Text and Context"

Jan Nederveen Pitersem, "White Negroes"
David Croteau & William Hoynes, "The New Media Giants: Changing Industry Structure"
Sut Jhally, "Image-Based Culture: Advertising and Popular Culture"

EXTRA READING: Stuart Hall, "Encoding-Decoding"

Opening of last night's 2011 Emmy Awards: "To men, you're womanish, to women, you're mannish."

Textuality: Semiotics

To complement the other readings, here are three different discussions of 'semiotics' and semiotic analysis and their use for cultural studies and the analysis of media representations. These are not required readings if you have encountered 'media semiotics' before. I would however suggest, to those of you who are encountering 'semiotics' for the first time, to treat these readings as required readings: your work in class, your ability to grapple with the other required readings and your final project would certainly benefit from a familiarity with the concepts presented here.

Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema

Cultural Studies and Representation: Race and Gender I

Power, Privilege and Discrimination

Peggy McIntosh, "White Privilege: Unpacking the Invisible Knapsack"

Cultural Studies & Representation
Douglas Kellner, "Cultural Studies, Multiculturalism and Media Culture"
Sanjukta Gosh, "'Con-Fusing' Exotica: Producing India in US Advertising"

Ideology and Hegemony
Stuart Hall, "The Whites of Their Eyes: Racing Ideologies and the Media"
James Lull, "Hegemony"

all readings are from Dines and Humez (eds), Gender, Race and Class in Media: A Text-Reader; 2nd Edition(Sage, 2003)

'New' Media: Impact of Digital Technology on Film and Television

These are the readings for the first weeks of class and discussion. Remember that we are still in the process of investigating the concept of 'new' media and trying to go beyond a mere chronology of new technologies in favor of a more nuanced and specific understanding of the truly 'new' aspects of digital converged media and the social potential/consequences from a politically progressive perspective --the 'what's new for society' question.

The articles here will introduce you to some of the more practical transformations that the appearance of digital technologies have produced in 'old' media like film and television. Please note that as we discussed in class, even in this case, the transformations are both smaller and larger than those one could imagine: on the one hand, the film and televisual experience is for the most part unchanged; on the other, however, the film medium and the specificity of the photo/cinematographic image has been dramatically transformed as it loses its indexicality and the medium goes from a synthetic to an analytic one while television's horizon ceases to be that of a regulated/national context to an open/transnational one.

David Croteau & William Hoynes, "The New Media Giants: Changing Industry Structure"

Sean Cubitt, "Digital Filming and Special Effects"
P. David Marshall, "Rejuvenation: Film in the Digital World"
Anne Friedberg, "CD and DVD"
Janet Wasko, "The Future of Film Distribution and Exhibition"

Michele Hilmes, "Cable, Satellite and Digital Technologies"
P. David Marshall, "Rejuvenation: Television"

Welcome To Fall 2011