TV After TV: Global Media Trade, Formats and Channel Branding

Brennan, "A Political Economy of Formatted Pleasures"
Torre, "Reversal of Fortune?: Hollywood Faces New Competition in Global Media Trade"
from Oren & Shahaf (eds), Global Television Formats: Understanding Television Across Borders (Routledge, 2012)

Chap.1: "Deregulation, Differentiation and Niche Targeting: The Emergence of Branding in the Cable/Satellite Era"
Chap.2: "From Channel Brands to Service Brands: US Television Enters the Digital Era"
from Catherine Johnson, Branding Television (Routledge, 2012)

Bonus Article:
"Why HBO Passed on The Walking Dead" from Mother Nature Blog.

Also, if you are interested in the intersection of technology, creativity, production practices and televisual style make sure you follow Ben Consoli's GO Creative Podcast (and Blog). You'll find episodes in the artchive where Consoli interviews the DP for House of Cards, has an in depth conversation with Shane Reynolds, a true one-man band/jack of all trades who produces, shoots and edits his work all on his own for the Travel Network, Nat Geo and others and also speaks with Chris Manley, the cinematographer and DP for Mad Men. Great insights on how network pressures and studio concerns with the bottom line all line up with technological possibilities and stylistic choices.

The 'Post' Archipelago: A Brief Intro

Young Jacques Derrida's English Comp Essay
Note the teacher's comments. Do they still apply to Jacques' adult writing? Read 'Différance' below to find out.

Some introductory readings to the various 'posts' that we will be reading in the next weeks. Having concluded our discussion of structuralism, here is some material to bring us towards the post-structuralist theoretical framework. Remember that a good exercise for us is to read the theories in their original form. As you read get a sense of the language, of the rhetorical processes, of the way the argument proceeds. I am including here, in addition to the Roland Barthes essay on "The Death of the Author" also a brief introduction to poststructuralism, postmodernism and postcolonial studies (the pdf has these entries in alphabetical order but please read them in the order above). I've also included Derrida's 'Différance' --this is a bonus reading but I would urge all of you to tackle it in order to get that sense of the language mentioned above so that we may talk about it in class. Enjoy.

"poststructuralism"; "postmodernism"; "postcolonial studies" entries
from A Dictionary of Cultural and Critical Theory; 2nd Ed. (Wiley-Blackwell)

Roland Barthes, "The Death of the Author" from Image/Music/Text

David Harvey, "Postmodernism" from The Condition of Postmodernity

Jacques Derrida, Différance

Discrete Programming, Music Video Auteurs and the End of MTV

"Inside Total Request Live: MTV's Hottest Program for Teens" from PBS Frontline, 2001

Saul Austerlitz, "Visions of a Youth Culture" + "Spike and Michel" from Money For Nothing: A History of the Music Video from The Beatles to The White Stripes (Continuum, 2008)

Roger Beebe, "Paradoxes of Pastiche: Spike Jonze, Hype Williams, and the Race of the Postmodern Auteur" from Beebe & Middleton (eds), Medium Cool: Music Videos from Soundies to Cellphones (Duke, 2007)

You can find a treasure trove of AUTEUR based organized video playlists here.

Individual auteurs are linked below. The "Spike and Michel" of Saul Austerlitz's chapter above are Spike Jonze and Michel Gondry.

Spike Jonze
Michel Gondry
Chris Cunningham

Hype Williams 
Paul Hunter

For Those About To Rock: Return of the Aura

Frank Zappa & Captain Beefheart

"I mean, man, whither goest thou? Whither goest thou, America, in thy shiny car in the night?"

-Jack Kerouac

-Keightley, "Reconsidering Rock"

Here are a couple of articles to integrate Keightley's Reconsidering Rock article. The first Frith article is required; the second article is a highly recommended read. Enjoy the Lester Bangs reviews from Creem. Reebee Garofalo's article on Soul ("Popular Music and the Civil Rights Movement") is required.

Simon Frith - "Rock and Popular Culture"
Simon Frith - "The Magic The Can Set You Free": The Ideology of Folk and the Myth of the Rock Community
Paul Clarke - "'A Magic Science': Rock Music as a Recording Art"
Lester Bangs - Various Record Reviews from Psychotic Reactions and Carburetor Dung
Reebee Garofalo - Popular Music and the Civil Rights Movement

Also, here is Andrew Chester's "For A Rock Aesthetic", Richard Merton's response, "Comments" and Chester's response to the response, "Second Thoughts on a Rock Aesthetic: The Band". It's all here at this link --the whole epochal exchange in one handy location.

Please read in 'Rocking Out' up to and including Chapter 8.

AC/DC, Let There Be Rock (1977) 

Reverend Bon tells you all about it. As you can see the 'aura' is back around Angus' head.

Structuralism 101

"Structuralist Theories" from Selden et al. A Reader's Guide to Contemporary Literary Theory, 3rd Edition (Prentice Hall, 1985)

Below are some very basic intro articles on Semiotics and the media for those that need a refresher/recap:

Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema