Medium Specificity and Representation

 Lily Allen, "Hard Out Here"

Keith Negus, "Popular Music: Between Celebration and Despair" 
Van Zoonen, "Gender, Representation and the Media"
Corea, "Racism and the American Way of Media"

Desjardins, "Cinema and Communication"
Thomas, "Myths in and About TV"
*Articles are from Downing et al (eds), Questioning The Media: A Critical Introduction (Sage, 1996)

Defined Lines, the Blurred Lines parody

Project-Unbreakable by Photographer Grace Brown 

Article on the parallels between the Blurred Lines lyrics and Project-Unbreakable here.

Post-Rock, Subcultures and the Implosion of Meaning

Assuming that at this point you should be on your way to completing the Garofalo textbook, here are the reading assignments for the next couple of weeks:

On Jamaican Music:
from Dick Hebdige, Cut'n'Mix here.

On 'co-optation':
Thomas Frank's "Commodify Your Dissent" here.


On Gender:
Simon Frith and Angela McRobbie, "Rock and Sexuality"
Simon Frith, "Afterthoughts"
"Richard Dyer, "In Defense of Disco"
Find these articles here as a single PDF file.



On 'sub-cultures':
Here are the Dick Hebdige chapters from Subculture: The Meaning of Style. Refer back to the Punk: Attitude film screening.

The Ramones, "Do You Remember Rock'n'Roll Radio?" Live in Rome, 1980



On sampling, mash-ups and the 'postmodern turn':
Andrew Goodwin, "Sample and Hold"
E Ann Kaplan, "A Postmodern Play of the Signifier?"
Negativland, "from Wired: Negativland Interviews U2's The Edge"

Also, to clarify (or further obscure) 'postmodernism' please help yourself --in case you have not encountered it in your other studies-- to Fredric Jameson's "Postmodernism and Consumer Society"

Audience Heatmaps: Assessment, Interactivity, Analytics and Chatter*

The Audience Response Heatmap from Bluefin

*Now better and improved with Toby Miller's most recent blogpost "TV is Dead" chock full of nice links and statistics about TV consumption.

Andrejevic, The Twenty-First-Century Telescreen
Marshall, Screens: Television's Dispersed 'Broadcast'

McChesney, What it the Elephant in the Digital Room? from Digital Disconnect

The following are good background readings about network and transition era audience assessment methods. They also offer a good reflection and analysis of the ways in which audience assessment are used in developing a political and regulatory environment for media systems in general and television in particular. Refer to John Gertner's epigraph in Chapter 6 of The Television Will Be Revolutionized:

"Finding out whether ''C.S.I.'' beats ''Desperate Housewives'' is just the beginning. Change the way you count, for instance, and you can change where the advertising dollars go, which in turn determines what shows are made and what shows then are renewed. Change the way you count, and potentially you change the comparative value of entire genres (news versus sports, dramas versus comedies) as well as entire demographic segments (young versus old, men versus women, Hispanic versus black). Change the way you count, and you might revalue the worth of sitcom stars, news anchors and -- when a single ratings point can mean millions of dollars -- the revenue of local affiliates and networks alike. Counting differently can even alter the economics of entire industries, should advertisers (thanks to the P.P.M.) discover that radio or the Web is a better way to get people to know their brand or buy their products or even vote for their political candidates. Change the way you measure America's culture consumption, in other words, and you change America's culture business. And maybe even the culture itself."

Link to the complete Gertner article from The New York Times Magazine, "Our Ratings, Ourselves" here.

Meehan, The Blame Game
Meehan, Don't Blame The Viewers

Ang, The Nature of the Audience
Gandy, Tracking the Audience

Signs, Meaning, Power

Articles related to our discussion on signs, meaning and culture and their intersections with the construction of identity, desire and power. Enjoy.

Kellner, "Advertising and Consumer Culture"

Sut Jhally, "Image Based Culture"

Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema

For Those About To Rock: Return of the Aura

Frank Zappa & Captain Beefheart

"I mean, man, whither goest thou? Whither goest thou, America, in thy shiny car in the night?"

-Jack Kerouac

-Keightley, "Reconsidering Rock"

Here are a couple of articles to integrate Keightley's Reconsidering Rock article. The first Frith article is required; the second article is a highly recommended read. Enjoy the Lester Bangs reviews from Creem. Reebee Garofalo's article on Soul ("Popular Music and the Civil Rights Movement") is required.

Simon Frith - "Rock and Popular Culture"
Simon Frith - "The Magic The Can Set You Free": The Ideology of Folk and the Myth of the Rock Community
Paul Clarke - "'A Magic Science': Rock Music as a Recording Art"
Lester Bangs - Various Record Reviews from Psychotic Reactions and Carburetor Dung
Reebee Garofalo - Popular Music and the Civil Rights Movement

Also, here is Andrew Chester's "For A Rock Aesthetic", Richard Merton's response, "Comments" and Chester's response to the response, "Second Thoughts on a Rock Aesthetic: The Band". It's all here at this link --the whole epochal exchange in one handy location.

Please read in 'Rocking Out' up to and including Chapter 8.

AC/DC, Let There Be Rock (1977) 

Reverend Bon tells you all about it. As you can see the 'aura' is back around Angus' head.