Music Videos Trapped in the Network: A New Aesthetic and Function? + Study Guide

Study Guide is here. 

Gina Arnold, "Why Psy? Music Video and the Global Market"
Daniel Cookney, "Vimeo Killed The Radio Star: Burial and the User-Generated Music Video"
Carol Vernallis, "YouTube Aesthetics"

More resources:
Carol Vernallis, "Music Video's Second Aesthetic?"
Carol Vernallis, "Reconfiguring Music Video: Beyonce's 'Video Phone'"

Extra Reading:
Carol Vernallis, "Viral Web Media and the Obama Campaign"

Discrete Programming, Music Video Auteurs and the End of MTV

"Inside Total Request Live: MTV's Hottest Program for Teens" from PBS Frontline, 2001

Saul Austerlitz, "Visions of a Youth Culture" + "Spike and Michel" from Money For Nothing: A History of the Music Video from The Beatles to The White Stripes (Continuum, 2008)

Roger Beebe, "Paradoxes of Pastiche: Spike Jonze, Hype Williams, and the Race of the Postmodern Auteur" from Beebe & Middleton (eds), Medium Cool: Music Videos from Soundies to Cellphones (Duke, 2007)

You can find a treasure trove of AUTEUR based organized video playlists here.

Individual auteurs are linked below. The "Spike and Michel" of Saul Austerlitz's chapter above are Spike Jonze and Michel Gondry.

Spike Jonze
Michel Gondry
Chris Cunningham

Hype Williams 
Paul Hunter

Music Video Links and Playlist

Here are the links to the videos:

You can find the Youtube Playlist with a selection of the material we have been watching in class here.

Embedded below is the brief documentary we started watching that should help you clarify and contextualize the emergence of MTV and assist you with what we covered in lecture and the different readings assigned.

I will be distribute the study guide for the midterm quiz during class, on Monday, so that we can go over it and I can answer questions you might have in regards to format and the whatever else.
I did, however, decide that the midterm will be on Thursday, rather than Wednesday.

Here's Your MTV: Music Television In Full Effect

David E. James, "The Beatles: Richard Lester and A Hard Day's Night"
Benjamin Olin, "TV Party: A Cocktail Party That Could Also Be A Political Party"

The History: Technological and Industrial Change:
Steve Jones, "MTV: The Medium was the Message"
John Mundy, "I Want My MTV...and my Movies With Music"
Catherine Johnson, "Deregulation, Differentiation and Niche Targeting: The Emergence of Branding in the Cable/Satellite Era"

The Theory: Music Videos and Postmodernism:
Andrew Goodwin, "Fatal Distractions: MTV Meets Postmodern Theory"
Will Straw, "Music Video In Its Contexts: Popular Music and Postmodernism in the 1980s"
E. Ann Kaplan, "A Post-Modern Play of the Signifier? Advertising, Pastiche and Schizophrenia in Music Television"
Andrew Goodwin, "From Anarchy to Chromakey: Developments in Music Television"

Bonus:
Fredric Jameson, "Postmodernism and Consumer Culture"

Julie Lobalzo Wright, "The Boy Kept Swinging: David Bowie, Music Video and the Star Image"