Advertising and Audiences: Assessment, Interactivity, Heatmaps, Analytics and Chatter

The following are good background readings about network and transition era audience assessment methods and the ways in which the prerogatives of the advertiser-network relations are key in producing an understanding of audiences. For this they also offer a good reflection and analysis of the ways in which audience assessment are used in developing a political and regulatory environment for media systems in general and television in particular.

Meehan, The Blame Game
Meehan, Don't Blame The Viewers

Ang, The Nature of the Audience
Gandy, Tracking the Audience

The Audience Response Heatmap from Bluefin

Andrejevic, The Twenty-First-Century Telescreen
Marshall, Screens: Television's Dispersed 'Broadcast'

McChesney, What is the Elephant in the Digital Room? from Digital Disconnect

Refer to Jon Gertner's epigraph in Chapter 6 of The Television Will Be Revolutionized:

"Finding out whether ''C.S.I.'' beats ''Desperate Housewives'' is just the beginning. Change the way you count, for instance, and you can change where the advertising dollars go, which in turn determines what shows are made and what shows then are renewed. Change the way you count, and potentially you change the comparative value of entire genres (news versus sports, dramas versus comedies) as well as entire demographic segments (young versus old, men versus women, Hispanic versus black). Change the way you count, and you might revalue the worth of sitcom stars, news anchors and -- when a single ratings point can mean millions of dollars -- the revenue of local affiliates and networks alike. Counting differently can even alter the economics of entire industries, should advertisers (thanks to the P.P.M.) discover that radio or the Web is a better way to get people to know their brand or buy their products or even vote for their political candidates. Change the way you measure America's culture consumption, in other words, and you change America's culture business. And maybe even the culture itself."

The complete Jon Gertner (from The New York Times Magazine), "Our Ratings, Ourselves" here.

A recent Toby Miller blogpost, "TV is Dead" chock full of nice links and statistics about TV consumption.

R'n'R or Transubstantiated RnB? + First Paper Prompt

Find the prompt for the first short paper here.

Net Neutrality: Only to be discussed as comedy

 The first Net Neutrality video. June 2014



The second Net Neutrality video. May 2017

Instructions for Accessing Audio/Visual Files on Network Servers

NEW PATH. It will work now. Follow these instructions to access the folder called 'SarramCourses' on the CINEMA network drive. You will need to log in to a campus computer (the PCs in one of the Computer Labs or the Macs in the Digital Media Lab and Mac Lab). Make sure you have a pen drive or an external hard disk with enough capacity as the files that you will find on the server are usually quite large. You will most probably need the VLC player in order to play the files on your computer.

Addendum to Net Neutrality - THE DISNEY FOX COMCAST CLUSTERF*%K

All you need to know about Fox, Comcast and Disney's battle to own Sky

Comcast Wisely Throws In The Towel On Fox Deal, Focusing On Sky

Disney Wins U.S. Approval for Fox Deal in Blow to Comcast

Disney's Fox deal gets China's approval

"Beneath the cobblestones, the beach": Theory, Alternative Media, Situationism and Cultural Resistance

How To Talk Like A Situationist

Guy Debord - Report on the Construction of Situations and on the International Situationist Tendency's Conditions of Organization and Action (1957)

If you are interested in reading more of the Situationist International's documents, manifestos and screeds (they are always fun, engaging and inspiring) you can find an excellent selection in the anthology edited by Tom McDonough and published by MIT Press titled Guy Debord and the Situationist International: Texts and Documents. Modern day situationists have made the book available here. Of course all of the Situationist documents are also available online at the Situationist Online Archive which is a true treasure trove of material. There are many other sources for Situationist materials freely available online, a direct result of the 'proto-free culture' approach the Situationist International always promoted.

Hans Magnus Enzensberger - Constituents of a Theory of the Media (1970)

Extra:
John Downing - Radical Media in Italy

More Net Neutrality Newz: The Trump Edition

An Anti-Consumer Agenda at the F.C.C.

Trump’s F.C.C. Pick Quickly Targets Net Neutrality Rules

U.S. telecommunications regulator closes 'sponsored data' probe

FCC to vote on advanced U.S. broadcast TV standards

New FCC chair vows to shrink industry regulations

FCC led by Trump pick starts to reverse Obama policies

Say Good-bye to the Last Pillar of the Free, Open Internet

Net Neutrality & Comcast: We (Almost) Own Everything...No, Really, We Do -- The First Big Fight

Four Infographics Reveal Why the Comcast Merger Is Bad for You

The Comcast-Time Warner Deal, by the Numbers

Netflix To Pay Comcast to Not Ruin Your Evenings

Why YouTube buffers: The secret deals that make—and break—online video

Comcast claims competition from Google Fiber, Netflix & Hulu are reasons to approve merger

Netflix Quality Sucks Because ISPs Won't Bother Fixing It

The Real Problem with the Comcast Merger

Here's Your MTV: Music Television In Full Effect

John Mundy, "I Want My MTV...and my Movies With Music"
Will Straw, "Music Video In Its Contexts: Popular Music and Postmodernism in the 1980s"
Julie Lobalzo Wright, "The Boy Kept Swinging: David Bowie, Music Video and the Star Image"

Post-War Record Cultures: R'n'B and Honky Tonk

Finish all previously assigned readings, particularly the Gillet and George from last week. In the Garofalo book you should read up to and including Chapter 4 (the rock'n'roll chapter). We will be moving through this material quickly in class.

Whitey's Lindy Hoppers: Something Wild

This is the Lindy Hop, the Jitterbug, the Suzie-Q. The clip is an excerpt from H.C. Potter's Helzapoppin' (1941). The Lindy Hoppers doing "The Big Apple" in 1939 are here. Enjoy.
In this clip the dancing starts at the 2:15 mark.



from Jonathan Demme's Something Wild; The Feelies play David Bowies's "Fame" and Jeff Daniels dances with his eye on the 'Other' for cues.

Groovy Movie (1944): Instructional Video for the Lindy Hop

Nowhere, Nobody

This is the Earl Sweatshirt video I mentioned in class. Please watch it on your own. We will screen it again in class and relate it to the chapters on Narrative and Editing in Carol Vernallis book as well as our discussion on the pre-history of music video.

The Technology and the Society: A Critique of McLuhan

In order to be done with ol' Marshall (even though you're never done with him).
Raymond Williams, "The Technology and the Society" from Television: Technology and Cultural Form

Tin Pan Alley to Records: For Your Listening Pleasure

Teddy and Walt in The New Yorker

The Naysayers: Walter Benjamin, Theodor Adorno and the Critique of Pop Culture
by Alex Ross

Even the New Yorker catches up:

"One way or another, the Frankfurt School mode of criticism—its skeptical ardor, its relentless scouring of mundane surfaces—has spread far. When online recappers expend thousands of words debating the depiction of rape on “Game of Thrones,” or when writers publish histories of sneakers or of the office cubicle, they show intense awareness of mass culture’s ability to shape society. And in some cases the analysis takes a recognizably dialectical turn, as in Hua Hsu’s 2011 essay, for Grantland, on Kanye West and Jay-Z’s album “Watch the Throne.” A dispassionate hip-hop fan, Hua Hsu ponders the spectacle of two leading rappers making an “album against austerity,” in which they mark their ascension to a world of “MoMA and Rothko, Larry Gagosian, and luxury hotels across three continents,” and at the same time forfeit a hip-hop tradition of fantasy and protest. Citing the Kanye track “Power”—“Grab a camera, shoot a viral / Take the power in your own hands”—Hsu writes, “This version of power is entrancing—it explains an entire generation. But it also confuses ubiquity for importance, the familiarity of a celebrity’s face for true authority.” There is no telling how Adorno and Benjamin might have negotiated such contemporary labyrinths. Perhaps, on a peaceful day, they would have accepted the compromise devised by Fredric Jameson, who has written that the “cultural evolution of late capitalism” can be understood “dialectically, as catastrophe and progress all together.”

These implacable voices should stay active in our minds. Their dialectic of doubt prods us to pursue connections between what troubles us and what distracts us, to see the riven world behind the seamless screen. “There is no document of civilization which is not at the same time a document of barbarism”: Benjamin’s great formula, as forceful as a Klieg light, should be fixed as steadily on pop culture, the ritual apparatus of American capitalism, as it has been on the art works of the European bourgeoisie. Adorno asked for only so much. Above all, these figures present a model for thinking differently, and not in the glib sense touted by Steve Jobs. As the homogenization of culture proceeds apace, as the technology of surveillance hovers at the borders of our brains, such spaces are becoming rarer and more confined. I am haunted by a sentence from Virginia Woolf’s “The Waves”: “One cannot live outside the machine for more perhaps than half an hour.”"