To complement the other readings here are three different discussions of 'semiotics' and semiotic analysis and their use for cultural studies and media representation. There are not required readings but those of you who are encountering 'semiotics' for the first time would certainly benefit from grappling with the concepts presented here.
Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema
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