Text and Context: Political Economy and Reception

Janice Radway, "Women Read The Romance: The Interaction of Text and Context"

Jan Nederveen Pitersem, "White Negroes"
David Croteau & William Hoynes, "The New Media Giants: Changing Industry Structure"
Sut Jhally, "Image-Based Culture: Advertising and Popular Culture"

EXTRA READING: Stuart Hall, "Encoding-Decoding"

Opening of the 2011 Emmy Awards: "To men, you're womanish, to women, you're mannish."