Cinema Going as Social Act: Westerns, Giallos and More Generic 'Trash'

Mario Bava's Blood and Black Lace

Wagstaff, "A Forkful of Westerns: Industry, Audiences and the Italian Western"
from Dyer & Vincendeau, Popular European Cinema (Routledge, 1992)
Koven, "What Is Giallo?" + "Toward an Understanding of Vernacular Cinema"
from Koven, La Dolce Morte: Vernacular Cinema and the Italian Giallo Film (Scarecrow Press, 2006)

Sergio Leone's Fistful of Dollars