Hot and Cold Media Is the Message in the Global Village of the Guttenberg Galaxy

Eisenstein Diagram

Here are the 'notes' re: the taxonomy of Hot and Cold media.
+
Ben Reynolds, "The Printing Press" + "Industrial Production"
from The Coming Revolution (Zero Books, 2018)


Below is the Australian Broadcasting Corporation's 'Conference' program from 1977 where McLuhan discusses and responds to audience questions on his main theoretical ideas. If we don't get to watch and discuss this in class please watch it on your own: