TV After TV: Global Media Trade, Formats and Channel Branding

Brennan, "A Political Economy of Formatted Pleasures"
Torre, "Reversal of Fortune?: Hollywood Faces New Competition in Global Media Trade"
from Oren & Shahaf (eds), Global Television Formats: Understanding Television Across Borders (Routledge, 2012)

Chap.1: "Deregulation, Differentiation and Niche Targeting: The Emergence of Branding in the Cable/Satellite Era"
Chap.2: "From Channel Brands to Service Brands: US Television Enters the Digital Era"
from Catherine Johnson, Branding Television (Routledge, 2012)

Bonus Article:
"Why HBO Passed on The Walking Dead" from Mother Nature Blog.

Also, if you are interested in the intersection of technology, creativity, production practices and televisual style make sure you follow Ben Consoli's GO Creative Podcast (and Blog). You'll find episodes in the artchive where Consoli interviews the DP for House of Cards, has an in depth conversation with Shane Reynolds, a true one-man band/jack of all trades who produces, shoots and edits his work all on his own for the Travel Network, Nat Geo and others and also speaks with Chris Manley, the cinematographer and DP for Mad Men. Great insights on how network pressures and studio concerns with the bottom line all line up with technological possibilities and stylistic choices.