Here's Your MTV: Music Television In Full Effect

David E. James, "The Beatles: Richard Lester and A Hard Day's Night"
Benjamin Olin, "TV Party: A Cocktail Party That Could Also Be A Political Party"

The History: Technological and Industrial Change:
Steve Jones, "MTV: The Medium was the Message"
John Mundy, "I Want My MTV...and my Movies With Music"
Catherine Johnson, "Deregulation, Differentiation and Niche Targeting: The Emergence of Branding in the Cable/Satellite Era"

The Theory: Music Videos and Postmodernism:
Andrew Goodwin, "Fatal Distractions: MTV Meets Postmodern Theory"
Will Straw, "Music Video In Its Contexts: Popular Music and Postmodernism in the 1980s"
E. Ann Kaplan, "A Post-Modern Play of the Signifier? Advertising, Pastiche and Schizophrenia in Music Television"
Andrew Goodwin, "From Anarchy to Chromakey: Developments in Music Television"

Bonus:
Fredric Jameson, "Postmodernism and Consumer Culture"

Julie Lobalzo Wright, "The Boy Kept Swinging: David Bowie, Music Video and the Star Image"