"Structuralist Theories" from Selden et al. A Reader's Guide to Contemporary Literary Theory, 3rd Edition (Prentice Hall, 1985)
Below are some very basic intro articles on Semiotics and the media for those that need a refresher/recap:
Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema
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