COM 470 Advanced Media Theory Final Study Guide

After the wise and profound words of Father Guido, words which are so perfectly comforting during exam crunch times, here is the much agonized for study guide:

COM 470 Study Guide

Popular Music Final Paper Prompts

Have fun. Like the kids above.

Pop Music Final Paper

Music Videos Trapped in the Network: A New Aesthetic and Function?

Gina Arnold, "Why Psy? Music Video and the Global Market"
Daniel Cookney, "Vimeo Killed The Radio Star: Burial and the User-Generated Music Video"
Carol Vernallis, "Reconfiguring Music Video: Beyonce's 'Video Phone'"

Carol Vernallis, "Music Video's Second Aesthetic?"
Carol Vernallis, "Viral Web Media and the Obama Campaign"

Carol Vernallis, "YouTube Aesthetics"

Complex TV and the Future of Narratives

Complex TV Basics

from Jason Mittell's Complex TV: The Poetics of Contemporary Television Storytelling
--Chapter 1: Complexity in Context


SKAM

Article on the original SKAM that aired in Norway on public broadcaster and on social media NRK TV here.

Announcement of Skam/Shame US, set in Austin and released on Facebook Watch
SKAM Austin: Release Date, Trailer, and News

(Blocked Trailer here.)

Post-Rock, Subcultures and the End of Authenticity

Assuming that at this point you should be on your way to completing the Garofalo textbook, here are the reading assignments for the final three weeks:

On 'co-optation':
Thomas Frank's "Commodify Your Dissent" here.

On Jamaican Music:
from Dick Hebdige, Cut'n'Mix here.



On Gender:
Simon Frith and Angela McRobbie, "Rock and Sexuality"
Simon Frith, "Afterthoughts"
"Richard Dyer, "In Defense of Disco"
Find these articles here as a single PDF file.

Lindsay Zoladz, "Joni Mitchell: Fear of a Female Genius"


On 'sub-cultures':
Here are the Dick Hebdige chapters from Subculture: The Meaning of Style.
Refer back to the Punk: Attitude film screening.

The Ramones, "Rockaway Beach" Live in Rome, 1980




On sampling, mash-ups and the 'postmodern turn':
Andrew Goodwin, "Sample and Hold"
E Ann Kaplan, "A Postmodern Play of the Signifier?"

Also, to clarify (or further obscure) 'postmodernism' please help yourself --in case you have not encountered it in your other studies-- to Fredric Jameson's "Postmodernism and Consumer Society"

Fatal Strategies & Slackers: Withdrawing or Accelerating?

Matthias Leupold, Im Kino / In the Cinema, Part II Berlin GDR, 1983

The screening of ENJOY POVERTY will be on Wednesday April 17 @7.30pm in GG1 Guarini Campus. Please look for readings related to the screening in the post below.

This is mandatory viewing for ALL students in COM 470 Advanced Communication Theory

Baudrillard, "The Masses: The Implosion of the Social in the Media"

Additional Recommended Baudrillard Readings:
Jean Baudrillard, Requiem for the Media
Jean Baudrillard, The Implosion of Meaning in the Media from Simulacra and Simulation

The Foucault Reader, edited by Paul Rabinow.

Please read the section 'Disciplines and Sciences of the Individual' in Part II, particularly the first four segments (from "The Body of the Condemned" to "Panopticism")

Foucault, "The Repressive Hypothesis" from The History of Sexuality, Vol. I

In the clip below the scene discussed in the first pages of Mark Fisher's Capitalist Realism.
from Children of Men (Alfonso Cuaròn, US/UK, 2006)






Faster! Faster! Faster!


#Accelerate: Manifesto for an Accelerationist Politics (Srnicek & Williams)
Steven Shaviro, "What is Accelerationism?" from No Speed Limit: Three Essays on Accelerationism

Bonus:
Xenofeminism: A Politics for Alienation (Laboria Cuboniks)

+

What About 'Today'?

Christian Fuchs, "Participatory Web 2.0 as Ideology" from Foundations of Critical Media and Information Studies

McKenzie Wark, The Hacker Manifesto

"Every single commodity you produce is a piece of your own death"
"Withdrawing in disgust is not the same thing as apathy."

Screenings: EPISODE III: ENJOY POVERTY by Renzo Martens @7.30pm on Wednesday, April 17 in GG1

Screening will be on Wednesday, April 17 @7.30pm in GG1 Guarini Campus.
This is mandatory viewing for ALL students in COM 470 Advanced Communication Theory.


"Enjoy Poverty: Disclosing the Political Impasse of Contemporary Art" in Art Papers

-an interview with Renzo Martens

Paul O'Kane, "Renzo Martens: Episode III" review in Third Text, 2009

T.J. Demos, "Poverty Pornography, Humanitarianism and Neo-Liberal Globalization: Notes on Some Paradoxes in Contemporary Art"

Bonus Interview from the "Africa is a Country Blog" here.

Bonus Reading:

Susan Sontag, "Looking At War/Regarding the Pain of Others"

TV After TV: Global Media Trade, Formats and Channel Branding

Brennan, "A Political Economy of Formatted Pleasures"
Torre, "Reversal of Fortune?: Hollywood Faces New Competition in Global Media Trade"
from Oren & Shahaf (eds), Global Television Formats: Understanding Television Across Borders (Routledge, 2012)

Chap.1: "Deregulation, Differentiation and Niche Targeting: The Emergence of Branding in the Cable/Satellite Era"
Chap.2: "From Channel Brands to Service Brands: US Television Enters the Digital Era"
from Catherine Johnson, Branding Television (Routledge, 2012)

Bonus Article:
"Why HBO Passed on The Walking Dead" from Mother Nature Blog.

Also, if you are interested in the intersection of technology, creativity, production practices and televisual style make sure you follow Ben Consoli's GO Creative Podcast (and Blog). You'll find episodes in the artchive where Consoli interviews the DP for House of Cards, has an in depth conversation with Shane Reynolds, a true one-man band/jack of all trades who produces, shoots and edits his work all on his own for the Travel Network, Nat Geo and others and also speaks with Chris Manley, the cinematographer and DP for Mad Men. Great insights on how network pressures and studio concerns with the bottom line all line up with technological possibilities and stylistic choices.

The 'Post' Archipelago: A Brief Intro

Young Jacques Derrida's English Comp Essay
Note the teacher's comments. Do they still apply to Jacques' adult writing? Read 'Différance' below to find out.

Some introductory readings to the various 'posts' that we will be reading in the next weeks. Having concluded our discussion of structuralism, here is some material to bring us towards the post-structuralist theoretical framework. Remember that a good exercise for us is to read the theories in their original form. As you read get a sense of the language, of the rhetorical processes, of the way the argument proceeds. I am including here, in addition to the Roland Barthes essay on "The Death of the Author" also a brief introduction to poststructuralism, postmodernism and postcolonial studies (the pdf has these entries in alphabetical order but please read them in the order above). I've also included Derrida's 'Différance' --this is a bonus reading but I would urge all of you to tackle it in order to get that sense of the language mentioned above so that we may talk about it in class. Enjoy.

"poststructuralism"; "postmodernism"; "postcolonial studies" entries
from A Dictionary of Cultural and Critical Theory; 2nd Ed. (Wiley-Blackwell)

Roland Barthes, "The Death of the Author" from Image/Music/Text

David Harvey, "Postmodernism" from The Condition of Postmodernity

Jacques Derrida, Différance

For Those About To Rock: Return of the Aura

Frank Zappa & Captain Beefheart

"I mean, man, whither goest thou? Whither goest thou, America, in thy shiny car in the night?"

-Jack Kerouac

-Keightley, "Reconsidering Rock"

Here are a couple of articles to integrate Keightley's Reconsidering Rock article. The first Frith article is required; the second article is a highly recommended read. Enjoy the Lester Bangs reviews from Creem. Reebee Garofalo's article on Soul ("Popular Music and the Civil Rights Movement") is required.

Simon Frith - "Rock and Popular Culture"
Simon Frith - "The Magic The Can Set You Free": The Ideology of Folk and the Myth of the Rock Community
Paul Clarke - "'A Magic Science': Rock Music as a Recording Art"
Lester Bangs - Various Record Reviews from Psychotic Reactions and Carburetor Dung
Reebee Garofalo - Popular Music and the Civil Rights Movement

Also, here is Andrew Chester's "For A Rock Aesthetic", Richard Merton's response, "Comments" and Chester's response to the response, "Second Thoughts on a Rock Aesthetic: The Band". It's all here at this link --the whole epochal exchange in one handy location.

Please read in 'Rocking Out' up to and including Chapter 8.

AC/DC, Let There Be Rock (1977) 

Reverend Bon tells you all about it. As you can see the 'aura' is back around Angus' head.

Structuralism 101

"Structuralist Theories" from Selden et al. A Reader's Guide to Contemporary Literary Theory, 3rd Edition (Prentice Hall, 1985)

Below are some very basic intro articles on Semiotics and the media for those that need a refresher/recap:

Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema

Music Video Auteurs and the End of MTV

Saul Austerlitz, "Visions of a Youth Culture" + "Spike and Michel" from Money For Nothing: A History of the Music Video from The Beatles to The White Stripes (Continuum, 2008)

Here is the link to the "New Pop" YouTube Playlist.
You can find a treasure trove of AUTEUR based organized video playlists here.

Individual auteurs are linked below. The "Spike and Michel" of Saul Austerlitz's chapter above are Spike Jonze and Michel Gondry.

Spike Jonze
Michel Gondry
Chris Cunningham

Hype Williams 
Paul Hunter

COM 470 Midterm Study Questions

You can find the study questions/study guide for the midterm here. We will talk about these tomorrow in class. Enjoy.

The In-Between Years (or The Empire Strikes Back)

In the playlist below some of the genres that were popular during the so-called 'in-between years': Girl Groups, different kinds of Phil Spector produced records, the uptown RnB of Motown Records, Surf and Hot Rod combos and the different iterations of the folk revival.

As you listen consider the following records by two of the most popular of the Girl Groups:

The Ronettes, "Be My Baby"
The Crystals, "Then He Kissed Me"
The Crystals, "Da Doo Ron Ron"

These records were written by the same pair of songwriters, Cynthia Weill and Barry Mann and produced by Phil Spector as he was building his wall of sound.

Then compare these to Lesley Gore's "It's My Party" which is still a Weill/Mann song but was NOT produced by Phil Spector.

Finally consider these records with Spector's wall of sound in full-effect:

Ike & Tina Turner, "River Deep, Mountain High"
The Righteous Brothers, "You've Lost That Lovin' Feeling"

Be ready to identify the characteristics of Spector's production style.

Readings:
Keightley, "Reconsidering Rock"

nb. You will not be responsible for this reading for the midterm. We will discuss the issues and concepts raised in it after the exam. I do however urge you to read it as it offers a lot of points that would help your review of material that will actually be covered on the midterm.

In Garofalo you should read up to and including Chapter 6.

Phil Spector

Advertising and Audiences: Assessment, Interactivity, Heatmaps, Analytics and Chatter

The following are good background readings about network and transition era audience assessment methods and the ways in which the prerogatives of the advertiser-network relations are key in producing an understanding of audiences. For this they also offer a good reflection and analysis of the ways in which audience assessment are used in developing a political and regulatory environment for media systems in general and television in particular.

Meehan, The Blame Game
Meehan, Don't Blame The Viewers

Ang, The Nature of the Audience
Gandy, Tracking the Audience

The Audience Response Heatmap from Bluefin

Andrejevic, The Twenty-First-Century Telescreen
Marshall, Screens: Television's Dispersed 'Broadcast'

McChesney, What is the Elephant in the Digital Room? from Digital Disconnect

Refer to Jon Gertner's epigraph in Chapter 6 of The Television Will Be Revolutionized:

"Finding out whether ''C.S.I.'' beats ''Desperate Housewives'' is just the beginning. Change the way you count, for instance, and you can change where the advertising dollars go, which in turn determines what shows are made and what shows then are renewed. Change the way you count, and potentially you change the comparative value of entire genres (news versus sports, dramas versus comedies) as well as entire demographic segments (young versus old, men versus women, Hispanic versus black). Change the way you count, and you might revalue the worth of sitcom stars, news anchors and -- when a single ratings point can mean millions of dollars -- the revenue of local affiliates and networks alike. Counting differently can even alter the economics of entire industries, should advertisers (thanks to the P.P.M.) discover that radio or the Web is a better way to get people to know their brand or buy their products or even vote for their political candidates. Change the way you measure America's culture consumption, in other words, and you change America's culture business. And maybe even the culture itself."

The complete Jon Gertner (from The New York Times Magazine), "Our Ratings, Ourselves" here.

A recent Toby Miller blogpost, "TV is Dead" chock full of nice links and statistics about TV consumption.