Saturday, November 15, 2008

Wassup

Some of you might have missed this.
(Thanks to Henry Jenkins for the 'reading')

This is a good example of what is called 'spreadable media content'. The point here is of course that by going viral the 'original' Budweiser commercial simply furthered the commercial message of the brand. The 'refixed' one, however, by working on the 'nostalgia' factor triggers and begs for the same kind of viral 'forwarding'; difference is that this time the message is a political one.
The original Bud ad is below.

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