The article by Gledhill & Vicky Ball is from the Stuart Hall edited Representation (2nd Ed., Sage, 1997/2013). It's a long chapter but filled with information and notions. You are responsible for pgs. 335-361 -the rest is recommended, up to you, based on your own interests and projects. You don't need to actually do the 'activities' listed in the various sections but they are at the very least good mental exercises and opportunities to think through some of the issues.
Christine Gledhill & Vicky Ball, "Genre and Gender: The Case of Soap Opera"
For an example of a political economic reflection on the media:
David Croteau & William Hoynes, "The New Media Giants: Changing Industry Structure"
For an example of a political economic reflection on the media:
David Croteau & William Hoynes, "The New Media Giants: Changing Industry Structure"
EXTRA READINGS:
Stuart Hall, "Encoding-Decoding"
Sut Jhally, "Image-Based Culture: Advertising and Popular Culture"
Stuart Hall, "Encoding-Decoding"
Sut Jhally, "Image-Based Culture: Advertising and Popular Culture"
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