To complement our discussion, the screening of Codes of Gender and the other readings, here are three different takes on 'semiotics' and semiotic analysis and their use for cultural studies and the analysis of media representations. These are not required readings if you have encountered 'media semiotics' before. I would however suggest, to those of you who are encountering 'semiotics' for the first time, to treat these readings as required readings: your work in class, your ability to grapple with the other required readings and your final project would certainly benefit from a familiarity with the concepts presented here.
Mieke Bal, Semiotics for Beginners
Scott McCloud, from Understading Comics: Chapter 2, Semiotics
Jonathan Bignell, Media Semiotics: Introduction + The Cinema
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